Because of the perceived objectivity of the source, which of the elements of the promotional mix is usually regarded as most credible?

Because of the perceived objectivity of the source, which of the elements of the promotional mix is usually regarded as most credible?

Because of the perceived objectivity of the source, which of the elements of the promotional mix is usually regarded as most credible?



A. Advertising

B. Publicity

C. Packaging

D. Sales promotion

E. Direct marketing



Answer: B


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