Which of the following statements is true about direct marketing?
A. Traditionally, it has not been considered an element of the promotional mix.
B. It is synonymous with direct mail.
C. Indirect-response advertising is considered as one of its major tools.
D. It is seldom, if ever, used by companies that have an external sales force.
E. It does not exist beyond direct mail and mail-order catalogs.
Answer: A