Marketing MCQ
Marketing Chapter 18
Which of the following trade sales promotion methods is appropriate when personal selling is an important part of the marketing effort?
Which of the following trade sales promotion methods is appropriate when personal selling is an important part of the marketing effort?
Which of the following trade sales promotion methods is appropriate when personal selling is an important part of the marketing effort?
a. push money
b. buy-back allowance
c. merchandise allowance
d. dealer loader
e. free merchandise
Answer: A. push money
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