Which of the following types of advertising appeals is best for​ business-to-business sales with concerns such as​ profitability, quality, and technical matters and usually involves​ rational, fact-based​ persuasion?

Which of the following types of advertising appeals is best for​ business-to-business sales with concerns such as​ profitability, quality, and technical matters and usually involves​ rational, fact-based​ persuasion?

Which of the following types of advertising appeals is best for​ business-to-business sales with concerns such as​ profitability, quality, and technical matters and usually involves​ rational, fact-based​ persuasion?



A. Scarcity

B. Emotion

C. Humor

D. Logic

E. Celebrity



Answer: D. Logic


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