A product item is best described as a
a) component of a marketing mix.
b) particular brand.
c) specific characteristic of a product.
d) specific version of a product.
e) unit of measure for the product.
Answer: d
Marketing MCQ
a) component of a marketing mix.
b) particular brand.
c) specific characteristic of a product.
d) specific version of a product.
e) unit of measure for the product.
Answer: d