A product line is defined as
a) products that can be designated as a unique offering among the organization's products.
b) products that an organization makes available to consumers.
c) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
d) a specific group of products that are offered to the market.
e) products that are sold by the same firm or a division of a firm.
Answer: c