According to Kurtz/lecture, all of the following are true of qualitative sales forecasting techniques EXCEPT:
a) Jury of executive opinion assesses the sales expectations of various executives
b) Sales force composite is based upon the combined sales estimates and surveys derived from highly informed groups of consumers
c) Survey of buyer intentions samples opinions among groups of present and potential customers concerning their purchasing plans
d) The Delphi technique gathers and redistributes several rounds of anonymous forecasts until the participants reach consensus
Answer: B