According to Kurtz/lecture, all of the following are true of uses of computer technology in marketing research EXCEPT:
a) Business intelligence is the process of gathering information and analyzing it to improve daily operations but never for short or long strategy and tactics
b) Competitive business intelligence focuses on finding information about competitors
c) Data mining is the process of searching through computerized data files to detect patterns
d) Information and decision support systems help in attaining and applying information that supports marketing decisions
Answer: A