According to Kurtz on the global reach of markets and lecture on the emergence of big data technology, all of the following are true modes of assessing the value of big data sets EXCEPT:
a) Variety since the assortment of connected devices can comprise a digital ecosystem with multiple ways of engaging consumers
b) Velocity of information travel—since real time data tracking has such a large influence on predicting consumer purchase behavior
c) Veracity since access to a number of crossing data pools increases the likelihood of true consumption predictions based on demographics and/or supplementing psychometrics
d) Volume insofar as there are about as many connected devices in the world as there are people in the United States
Answer: D