According to Kurtz/lecture, all of the following are true of channel strategy decisions EXCEPT:

According to Kurtz/lecture, all of the following are true of channel strategy decisions EXCEPT:



a) Intensive distribution as the distribution of a product through all available channels

b) Selective distribution as the distribution of a product through a single wholesaler or retailer in a specific geographic region

c) Tying agreement as an arrangement that requires a marketing intermediary to carry items other than those they want to sell

d) Closed sale territory as an exclusive geographic selling region of a distributor



Answer: B


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