Advertising and promotional costs can be categorized in two ways. They are:
A. relative cost and absolute cost.
B. net cost and gross cost.
C. fixed and variable costs.
D. message cost and media cost.
E. full costing and partial costing.
Answer: A.
A. relative cost and absolute cost.
B. net cost and gross cost.
C. fixed and variable costs.
D. message cost and media cost.
E. full costing and partial costing.
Answer: A.