All of the following are true of Kurtz/lecture on the types of marketing channels EXCEPT:
a) Direct channel as a marketing channel that moves goods directly from a producer to the business purchaser or ultimate user
b) Intermediate marketing channels are typically used when producers find more efficient, less expensive, and less time-consuming alternatives to direct channels
c) Dual distribution as a network that moves products to a firm's target market through only one marketing channel
d) Reverse channel as a channel designed to return goods to their producers
Answer: C