An organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs is said to practice ________ marketing.

An organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs is said to practice ________ marketing.



A) customer-driven

B) customer-driving

C) affinity

D) societal

E) ambush



Answer: customer-driving


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