Business decisions made in creating a marketing mix
a) are made before a target market is identified.
b) are unchangeable once they are agreed upon by management.
c) are only as good as the organization's understanding of the needs of the target market.
d) usually take place when a strategic window is open.
e) must always be consistent with the firm's opportunities.
Answer: c) are only as good as the organization's understanding of the needs of the target market.
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