Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing's emphasis is shifting from share of market to share of

Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing's emphasis is shifting from share of market to share of



a) budget.

b) consumer online time.

c) customer.

d) awareness.

e) commitment.



Answer: c) customer.


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