How would marketers most likely benefit from the consumer's right to be heard?

How would marketers most likely benefit from the consumer's right to be heard?



a) Consumers will also tell others about their bad experience with the company.

b) The company can use the information to make its products better.

c) They gain valuable information about their competitors.

d) Consumers are more loyal to companies who have wronged them.

e) More information about the products can be posted online.



Answer: b) The company can use the information to make its products better.


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