Information from the U.S. Census Bureau is commonly used as ____ by a variety of agencies and organizations.
a) external secondary data
b) sampling systems
c) primary data
d) internal secondary data
e) hypotheses
Answer: a) external secondary data
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?