Kashi Heart to HeartTM cereal is aimed at people concerned about their heart health. These people represent the Kashi
a) marketing mix.
b) marketing strategy.
c) target market.
d) marketing tactic.
e) consumer advocates.
Answer: c) target market.
Marketing MCQ
a) marketing mix.
b) marketing strategy.
c) target market.
d) marketing tactic.
e) consumer advocates.
Answer: c) target market.