Marcus is working on an advertising campaign for RainbowLight Vitamins. He tells his manager Bobbi that showing the ad more times will correlate to higher sales. From a consumer behavior perspective, why is Marcus likely to be wrong about his assumed correlation?
A. Consumers may habituate to the ad and begin to ignore it.
B. Consumers do not buy vitamins.
C. Consumer purchase behavior is driven by word-of-mouth and not by advertising.
D. Consumers are highly involved with vitamin purchases and are not influenced by advertisements.
E. RainbowLight is not in the consumers' consideration sets.
Answer: A. Consumers may habituate to the ad and begin to ignore it.