Patricia is a promotion-focused consumer looking to buy a new flat-screen TV. Which marketing message will probably be most influential on her decision?

Patricia is a promotion-focused consumer looking to buy a new flat-screen TV. Which marketing message will probably be most influential on her decision?



A. "This TV has a vivid picture quality that makes you feel like part of the show!"

B. "This TV has a vivid picture quality so you will not strain your eyes!"

C. "This TV does not require bulb replacements!"

D. "This TV comes with a 3-year manufacturer's warranty!"

E. "This TV is lightweight so that wall-mount installation will not be difficult!"



Answer: A. "This TV has a vivid picture quality that makes you feel like part of the show!"


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