Marketing MCQ Marketing My friend told me, in graphic detail, that he recently became very ill after eating at Torchy's Tacos. The next day, I chose to eat lunch at Whataburger instead of Torchy's, probably because of

My friend told me, in graphic detail, that he recently became very ill after eating at Torchy's Tacos. The next day, I chose to eat lunch at Whataburger instead of Torchy's, probably because of

Marketing

My friend told me, in graphic detail, that he recently became very ill after eating at Torchy's Tacos. The next day, I chose to eat lunch at Whataburger instead of Torchy's, probably because of

A. the availability heuristic

B. thin-slicing

C. my internet research on food safety

D. my ignorance to Whataburger's own problems with food-borne illness

E. anchoring and adjustment biases

Answer: A. the availability heuristic

Marketing MCQ

My friend told me, in graphic detail, that he recently became very ill after eating at Torchy's Tacos. The next day, I chose to eat lunch at Whataburger instead of Torchy's, probably because of

My friend told me, in graphic detail, that he recently became very ill after eating at Torchy's Tacos. The next day, I chose to eat lunch at Whataburger instead of Torchy's, probably because of

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