The Busted Puppy, a microbrewery, is creating a marketing plan. Managers are concerned with current distribution. An examination of this issue would be in the ________ section of the marketing plan.
A. Segmentation strategies
B. Supply chain strategies
C. Firm resources
D. Firm structure and systems
E. Technological
One answered:
B. Supply chain strategies
Another one answered:
C. Firm resources