The design firm IDEO brings together people from diverse backgrounds to brainstorm new product ideas. A team begins by placing many Post-It notes on a whiteboard and then refining these ideas over time until arriving at a final product idea. This process resembles
A. Rogers' Five Factors
B. the Bass Model
C. the Kano Chart
D. the New Product Development Funnel
E. Conjoint Analysis
Answer: D. the New Product Development Funnel