The marketing manager of Low Cost Retailer wants to gather descriptive research about what customers buy, when they purchase, and how often they purchase certain products. To gather this information he implements a frequent shopper program to track the purchases of participating customers. He is collecting ________ data to answer his research problems.

The marketing manager of Low Cost Retailer wants to gather descriptive research about what customers buy, when they purchase, and how often they purchase certain products. To gather this information he implements a frequent shopper program to track the purchases of participating customers. He is collecting ________ data to answer his research problems.

The marketing manager of Low Cost Retailer wants to gather descriptive research about what customers buy, when they purchase, and how often they purchase certain products. To gather this information he implements a frequent shopper program to track the purchases of participating customers. He is collecting ________ data to answer his research problems.



A. Survey

B. Qualitative

C. Behavioral

D. Observational

E. Interview



Answer: C. Behavioral


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