The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research and knows that she needs primary data. Based on some preliminary research of trade journals and interviews with customers she knows what questions she wants to ask. However, the customers she wants information from, are spread out over many stores in several states. The best technique for her to collect this data would be _______.
A. Interviews
B. Observation
C. Focus Groups
D. Experiments
E. Surveys
Answer: E. Surveys
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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