The marketing world is most likely embracing ________ because consumers wield greater power nowadays with a wealth of platforms for airing and sharing their brand views with other consumers.

The marketing world is most likely embracing ________ because consumers wield greater power nowadays with a wealth of platforms for airing and sharing their brand views with other consumers.



A) partner relationship management

B) supply chain management

C) customer-managed relationships

D) market segmentation

E) consumer ethnocentrism



Answer: customer-managed relationships


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