The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to
a) raise prices in order to increase their profits so that they can contribute to philanthropic causes.
b) reduce the quality of their products in order to save money and provide less expensive products to their consumers.
c) reduce their profits by donating more time and money to improve social welfare and environmental conditions.
d) enact laws requiring companies to work toward the welfare of customers and society.
e) create a responsible approach to developing long-term relationships with customers and society.
Answer: e) create a responsible approach to developing long-term relationships with customers and society.