When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ________ is an integral part of the process.

When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ________ is an integral part of the process.



a) customer satisfaction

b) employee satisfaction

c) the best use of their marketing resources

d) the marketing mix

e) the marketing function



Answer: a) customer satisfaction


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