You are product manager for Brand X diapers, a national brand. Brand X has been declining in absolute level of sales for the last four consecutive months. You ask the marketing research department to do a study to determine why sales have declined. The most appropriate research type would be _________.

You are product manager for Brand X diapers, a national brand. Brand X has been declining in absolute level of sales for the last four consecutive months. You ask the marketing research department to do a study to determine why sales have declined. The most appropriate research type would be _________.

You are product manager for Brand X diapers, a national brand. Brand X has been declining in absolute level of sales for the last four consecutive months. You ask the marketing research department to do a study to determine why sales have declined. The most appropriate research type would be _________.



A. A laboratory experiment

B. A field experiment

C. A descriptive study

D. An exploratory study

E. A causal study of actual and potential customers



Answer: D. An exploratory study


Learn More :