When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ___________ stage of the product life cycle.
a) introduction
b) growth
c) stabilization
d) maturity
e) decline
Answer: d
Marketing MCQ
Marketing
When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ___________ stage of the product life cycle.