You run a small automotive supply business that sells to a few large retailers. You want to conduct marketing research to assess how the companies you sell to feel about the reorder process and your billing system. Because there are so few companies on the list of potential respondents, it would be best to collect data from a __________ of current customers.

You run a small automotive supply business that sells to a few large retailers. You want to conduct marketing research to assess how the companies you sell to feel about the reorder process and your billing system. Because there are so few companies on the list of potential respondents, it would be best to collect data from a __________ of current customers.




A. Probability Sample

B. Random Sample

C. Convenience Sample

D. Non-probability Sample

E. Census



Answer: E. Census


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