Which of the following is true of perceptual positioning maps?
They are used by marketers to divide a market into smaller groups with distinct characteristics.
They are used by marketers to identify supplier and retailer perceptions of a product.
They are used to analyze consumer perceptions of a brand relative to competing products.
They are used to divide buyers into groups based on their perceived income and age.
They are used to plot the geographic segments that a company needs to target.
Answer: They are used to analyze consumer perceptions of a brand relative to competing products.