Sky owns a small hot air balloon company in Albuquerque, New Mexico. He recently started a Facebook page for his company and many of his customers are asking for store-sponsored hot air balloon trips. They believe Sky's expertise would make him the perfect guide. Sky decides to host quarterly hot air balloon trips and experiences a huge increase in sales and customer satisfaction. Which of the following is the BEST conclusion that can be drawn from Sky's situation?
A.
Customer insights are emotional and often irrelevant to a small business.
B.
Customer insights can provide valuable information to a small businesses.
C.
Most small businesses have no way of easily accessing customer insights.
D.
Customer insights are not dependable.
E.
Customer insights can be gained only through costly market research.
Answer: b