The role of a company's marketing information system (MIS) is important because ______________.
A.
it allows a company to outperform its competitors in the marketplace
B.
it maintains the company's internal database of customers
C.
it increases the likelihood that a customer will buy a product
D.
it enables a company to use customer insights to improve relationships with customers
E.
it ensures that the company will have good customer service
Answer: d
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Marketing
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