The price skimming strategy is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products. This strategy works best when:

The price skimming strategy is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products. This strategy works best when:



a. competition is abundant

b. revenues are equal to expenses

c. supply is greater than demand

d. production capacity is large and flexible

e. demand is greater than supply



Answer: E


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