Why are marketing managers finding it more difficult to set prices in today's environment?
a. Inflationary and recessionary periods have made customers less price sensitive.
b. Fewer dealer and generic brands are available because the competition has been eliminated.
c. The high rate of new-product introductions has led to careful re-evaluation by consumers.
d. Marketing managers are finding it difficult to compare prices between suppliers.
e. Buyers are less informed and are less price sensitive.
Answer: C