A _____ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.

A _____ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.

A _____ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.



a. market segment 

b. market grid

c. consumer network 

d. market network



Answer: a. market segment


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