After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or ______ factor because it relates to forces outside the marketing company.

After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or ______ factor because it relates to forces outside the marketing company.



A.

epistemological


B.

technological


C.

environmental


D.

heuristic



Answer: C


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