At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn), the marketing manager said, "Since September 11th, there has been a noticeable increase in highway traffic as travelers have abandoned the airlines and taken to the highways. We need an inexpensive, creative way to reach these people and make them aware of our hotels. I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a:

At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn), the marketing manager said, "Since September 11th, there has been a noticeable increase in highway traffic as travelers have abandoned the airlines and taken to the highways. We need an inexpensive, creative way to reach these people and make them aware of our hotels. I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a:

At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn), the marketing manager said, "Since September 11th, there has been a noticeable increase in highway traffic as travelers have abandoned the airlines and taken to the highways. We need an inexpensive, creative way to reach these people and make them aware of our hotels. I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a:



A.

new buy.


B.

straight rebuy.


C.

converted rebuy.


D.

make-buy.



Answer: A


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