Because orders in organizational buying are typically much larger than in consumer buying, such as when the order is above a specific amount, such as $5,000, the buyers often must
A.
lie to their superiors about how much things really cost
B.
get competitive bids from at least three prospective suppliers
C.
carry personal insurance to cover possible losses
D.
pay taxes out of their own pockets
Answer: B
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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