Beth gives Megan $10 allowance a week. Then Megan is taken shopping to select what she wants to buy. If the item desired costs more than $10, Megan's mother suggests she save her money until she has enough to pay for the desired item. When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk. In this way, Megan's mother encourages the development of:

Beth gives Megan $10 allowance a week. Then Megan is taken shopping to select what she wants to buy. If the item desired costs more than $10, Megan's mother suggests she save her money until she has enough to pay for the desired item. When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk. In this way, Megan's mother encourages the development of:

Beth gives Megan $10 allowance a week. Then Megan is taken shopping to select what she wants to buy. If the item desired costs more than $10, Megan's mother suggests she save her money until she has enough to pay for the desired item. When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk. In this way, Megan's mother encourages the development of:



A.

consumer acclamation.


B.

consumer socialization.


C.

consumer enculturation.


D.

purchasing socialization.



Answer: B


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