Marketing MCQ Marketing Companies hire people to pose as real customers and have them go through an exchange process and record their observations in detailed reports. The individuals posing as real customers are known as:

Companies hire people to pose as real customers and have them go through an exchange process and record their observations in detailed reports. The individuals posing as real customers are known as:

Marketing

Companies hire people to pose as real customers and have them go through an exchange process and record their observations in detailed reports. The individuals posing as real customers are known as:

mystery shoppers

ethnographic shoppers

pseudo shoppers

quasi shoppers

Answer: A

Marketing MCQ

Companies hire people to pose as real customers and have them go through an exchange process and record their observations in detailed reports. The individuals posing as real customers are known as:

Companies hire people to pose as real customers and have them go through an exchange process and record their observations in detailed reports. The individuals posing as real customers are known as:

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