Impiric is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Impiric always suggests the marketing research process begins with:
A.
determining the target market.
B.
deciding how much time and money the client is willing to spend.
C.
defining the problem.
D.
defining the alternatives and uncertainties.
Answer: C