Impiric is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Impiric always suggests the marketing research process begins with:

Impiric is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Impiric always suggests the marketing research process begins with:



A.

determining the target market.


B.

deciding how much time and money the client is willing to spend.


C.

defining the problem.


D.

defining the alternatives and uncertainties.



Answer: C


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