In the first chapter of this text, the authors describe how marketing is not something alien to you like Shakespeare or physics - it is something you are already very familiar with because you observe marketing throughout many different facets of life. The authors hoped you would use _____ to conclude marketing is an interesting subject and worthy of your time and effort.

In the first chapter of this text, the authors describe how marketing is not something alien to you like Shakespeare or physics - it is something you are already very familiar with because you observe marketing throughout many different facets of life. The authors hoped you would use _____ to conclude marketing is an interesting subject and worthy of your time and effort.



A.

cognitive learning


B.

cognitive dissonance


C.

behavioural learning


D.

functional adaptation



Answer: A


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