When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?
A.
stimulus discrimination
B.
cognitive learning
C.
brand loyalty
D.
stimulus generalization
Answer: B
Marketing MCQ
Marketing
When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?