Jackson Steel sells its sheet metal to Ford, who, in turn, sells its finished product back to Jackson Steel so they can be a Ford vehicle dealer to the end consumer. Which term best accurately describes the relationship between Jackson Steel and Ford?

Jackson Steel sells its sheet metal to Ford, who, in turn, sells its finished product back to Jackson Steel so they can be a Ford vehicle dealer to the end consumer. Which term best accurately describes the relationship between Jackson Steel and Ford?

Jackson Steel sells its sheet metal to Ford, who, in turn, sells its finished product back to Jackson Steel so they can be a Ford vehicle dealer to the end consumer. Which term best accurately describes the relationship between Jackson Steel and Ford?



A.

Relationship marketing


B.

Reciprocity


C.

Cooperative marketing


D.

Vertical integration


Answer: B


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