___________ looks at how new products are adopted by entire populations.
a. Diffusion of innovations
b. New product development process
c. Cognitive dissonance
d. Trickle across theory
e. Adoption process
Answer: Diffusion of Innovations
Marketing MCQ
a. Diffusion of innovations
b. New product development process
c. Cognitive dissonance
d. Trickle across theory
e. Adoption process
Answer: Diffusion of Innovations