The central level of the levels of the product concept consists of:
a. The consumer's internal motivation for purchasing a product
b. The bundle of tangible and intangible attributes that satisfy a consumer's need
c. The tangible component of the product offering.
d. The core benefit that a consumer will get from the product.
e. These are all related to the central layer of the layers of the product concept.
Answer: The core benefit that a consumer will get from the product
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