Marketing MCQ
Marketing
PepsiCo sells a bottled water product to those that are health conscious. They also sell Pepsi to those that need a 'sugar rush' and 'caffeine wake-up' to get them through the afternoon. What strategy is PepsiCo using?
PepsiCo sells a bottled water product to those that are health conscious. They also sell Pepsi to those that need a 'sugar rush' and 'caffeine wake-up' to get them through the afternoon. What strategy is PepsiCo using?
PepsiCo sells a bottled water product to those that are health conscious. They also sell Pepsi to those that need a 'sugar rush' and 'caffeine wake-up' to get them through the afternoon. What strategy is PepsiCo using?
A.
Dual distribution.
B.
Market differentiation.
C.
Product differentiation.
D.
Market penetration.
Answer: C
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