Pharmaceutical companies that manufacture drugs for AIDS patients have been asked to provide free drugs to Africa where the disease is of epidemic proportions. So far, most of the companies have continued to charge for the medication. People who believe the pharmaceutical companies should provide free AIDS medication and recognize their obligation to act altruistically want the companies to have a _____ pricing objective.

Pharmaceutical companies that manufacture drugs for AIDS patients have been asked to provide free drugs to Africa where the disease is of epidemic proportions. So far, most of the companies have continued to charge for the medication. People who believe the pharmaceutical companies should provide free AIDS medication and recognize their obligation to act altruistically want the companies to have a _____ pricing objective.

Pharmaceutical companies that manufacture drugs for AIDS patients have been asked to provide free drugs to Africa where the disease is of epidemic proportions. So far, most of the companies have continued to charge for the medication. People who believe the pharmaceutical companies should provide free AIDS medication and recognize their obligation to act altruistically want the companies to have a _____ pricing objective.



A.

target return


B.

marginal profit


C.

unit volume


D.

social responsibility



Answer: D


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